When the majority of a company's advertising budget is spent on media buys, rather than producing the advertisement, the marketing team should be inclined to complete the work in-house.

Question

Quizplus · Accepted Answer

The decision to complete advertising work in-house depends on various factors such as expertise, resources, and time, not just the allocation of budget towards media buys versus production.

When the Majority of a Company's Advertising Budget Is Spent