In terms of the 75-15-10 rule, the 15 represents the amount of money that is spent on producing the actual advertisement or campaign.

Name: In terms of the 75-15-10 rule, the 15 represents the amount of money that is spent on producing the actual advertisement or campaign.
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Quizplus · Accepted Answer

The 15 in the 75-15-10 rule actually refers to the amount of money allocated for media buying or distributing the advertisement, while the 10 represents the remaining budget reserved for contingencies and unforeseen expenses.

In Terms of the 75-15-10 Rule, the 15 Represents the Amount