All of the following are components of a creative brief except:
A) stating which media will be used in the campaign.
B) the objective of the campaign.
C) the target market for the campaign.
D) outlining the message theme.

Question

Quizplus · Accepted Answer

While media channels may be discussed in a creative brief, it is not typically considered one of the core components. The objective, target market, and message theme are typically included in a creative brief to inform the creative team's work.

All of the Following Are Components of a Creative Brief