One key step in preparing a creative brief is to identify the target audience of the ad.
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Q224: In a creative brief, the support takes
Q225: A "left-brain" advertisement is:
A)oriented towards the logical,
Q226: When preparing a creative brief, the only
Q227: In a creative brief, the message theme
Q228: In a creative brief, an endorsement by
Q230: A " right-brain" advertisement is logical, factual,
Q231: List the elements of a creative brief.
Q232: Which product is most likely to include
Q233: A "right-brain" advertisement is:
A)oriented towards the logical,
Q234: A disclaimer warranty typically specifies each of
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