When preparing a creative brief, the only information required in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad.

Question

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While demographic characteristics are important to include in a creative brief, it is also important to include psychographic and behavioral information about the target audience to inform the creative strategy and messaging. This can include their attitudes, values, interests, and behaviors related to the product or service being advertised.

When Preparing a Creative Brief, the Only Information Required in Terms