
In a creative brief, an endorsement by 8 out of 10 doctors recommending a product is a form of:
A) disclaimer.
B) message theme.
C) support.
D) constraint.
Correct Answer:
Verified
Q223: Describe the message theme in a creative
Q224: In a creative brief, the support takes
Q225: A "left-brain" advertisement is:
A)oriented towards the logical,
Q226: When preparing a creative brief, the only
Q227: In a creative brief, the message theme
Q229: One key step in preparing a creative
Q230: A " right-brain" advertisement is logical, factual,
Q231: List the elements of a creative brief.
Q232: Which product is most likely to include
Q233: A "right-brain" advertisement is:
A)oriented towards the logical,
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