In a creative brief, the support takes the form of facts that substantiate the message theme.
Correct Answer:
Verified
Q219: Variability theory suggests that a consumer seeing
Q220: The current trend in developing taglines is
Q221: In a creative brief, legal and mandatory
Q222: A "left-brain" advertisement is oriented towards emotion
Q223: Describe the message theme in a creative
Q225: A "left-brain" advertisement is:
A)oriented towards the logical,
Q226: When preparing a creative brief, the only
Q227: In a creative brief, the message theme
Q228: In a creative brief, an endorsement by
Q229: One key step in preparing a creative
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