Most advertisers believe that a ________ level of fear is most likely to succeed in an advertisement.
A) low, non-threatening
B) moderate
C) high
D) severe

Question

Quizplus · Accepted Answer

A moderate level of fear is often considered most effective in advertising because it can capture attention and motivate action without causing the audience to become defensive or ignore the message.

Most Advertisers Believe That a ________ Level of Fear Is