In terms of the relationship between message strategies and the hierarchy of effects model, affective message strategies are best suited to develop awareness and knowledge about a particular product or brand.

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Affective message strategies are designed to evoke emotions and feelings to create a connection with the brand or product, which is more aligned with the liking, preference, and conviction stages of the hierarchy of effects model, rather than the initial awareness and knowledge stages.

In Terms of the Relationship Between Message Strategies and the Hierarchy