Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:
A)advertising agency and creative that will be working on the ad.
B)product, media planner, and media buyer.
C)brand and the target market.
D)account executive and creative.

Question

Quizplus · Accepted Answer

The appeal should be appropriate for the brand and the target market. This is because the ultimate goal of advertising is to persuade the target audience to take action, and the appeal must resonate with their interests and values in order to be effective. Choosing the right appeal for the product, media planner, and media buyer is also important, but it ultimately needs to align with the brand and its audience. The advertising agency, account executive, and creative should be able to adapt and work with the chosen appeal to create an effective ad.

Although Almost Any Type of Appeal Can Be Used to Create