Business-to-business ads have tended to use rational advertising appeals almost exclusively. In recent years, there has been a move to use more ________ appeals.

Question

Quizplus · Accepted Answer

Business-to-business ads have traditionally focused on logic, facts, and figures to persuade buyers. However, as companies recognize the importance of building relationships and creating emotional connections with their B2B customers, they are incorporating more emotional appeals in their advertising. By tapping into emotions such as humor, empathy, and brand personality, B2B advertisers can differentiate themselves from competitors and create stronger connections with their target audience.

Business-To-Business Ads Have Tended to Use Rational Advertising Appeals Almost