In determining the level of sex appeal to use in an advertisement, it is important to consider society's view and level of acceptance at the time the ad is to run.

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Society's view and level of acceptance of sex appeal can vary greatly over time, so it is important to consider the current cultural climate when deciding how much sex appeal to incorporate into an advertisement. What may have been considered acceptable or even risqué in the past may now be seen as inappropriate or offensive, so it's important to stay up-to-date on societal norms and values.

In Determining the Level of Sex Appeal to Use in an Advertisement