While a musical appeal can be effective in gaining a viewer's attention, it often decreases the retention of information in the ad.

Name: While a musical appeal can be effective in gaining a viewer's attention, it often decreases the retention of information in the ad.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Musical appeal in advertising can actually enhance memory retention and recall of information because music can evoke emotions and create a memorable connection to the ad's message.

While a Musical Appeal Can Be Effective in Gaining a Viewer's