Rational appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

Question

Quizplus · Accepted Answer

Rational appeals focus on the consumer's practical, functional, or utilitarian need for the product or service, emphasizing features, benefits, and reasons for owning or using a particular brand, rather than fostering an emotional attachment. Emotional appeals, not rational appeals, are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

Rational Appeals Are Designed to Capture a Viewer's Attention and Foster