When determining the level of sex appeal to use in an advertisement, it is important to consider society's view and level of acceptance at the time the ad is to run.

Question

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Society's view and level of acceptance of sex appeal can change over time, so it is important to stay current and sensitive to cultural norms and values when creating advertisements. What may have been acceptable or even celebrated in the past may now be seen as offensive or inappropriate.

When Determining the Level of Sex Appeal to Use in an Advertisement