Rational appeals are most effective when consumers have low levels of involvement, but are willing to pay attention to the ad.

Name: Rational appeals are most effective when consumers have low levels of involvement, but are willing to pay attention to the ad.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Rational appeals are most effective when consumers have high levels of involvement with the product or service, as they are more likely to process and evaluate detailed information and arguments presented in the ad.

Rational Appeals Are Most Effective When Consumers Have Low Levels