What is the relationship between the size of an ad agency and the price it pays for spots on television or radio?

Question

Quizplus · Accepted Answer

There is no consistent relationship between the size of an ad agency and the price it pays for spots on television or radio. The cost of advertising spots depends on various factors such as the time of the day, the audience size, the program's popularity, etc. While larger ad agencies may have more buying power, they may also have higher overhead costs, which could affect their bargaining power. Smaller agencies may be able to negotiate better deals because they have lower overhead costs and can be more nimble in decision-making. Ultimately, the cost of advertising spots is determined by market forces and negotiations between the media and the advertisers.

What Is the Relationship Between the Size of an Ad