Cost Per Rating Point Is The

Cost per rating point is the:

A) number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period.
B) measure of the impact or intensity of a media plan.
C) relative measure of the efficiency of a media vehicle relative to a firm's target market.
D) average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period.