A company that manufactures washing machines is most likely to invest in a ________ advertising campaign.
A) continuous
B) flighting, or discontinuous
C) reach
D) pulsating
Correct Answer:
Verified
Q46: The dollar cost of reaching 1,000 members
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q50: Using media time in a steady stream
Q51: Cost per rating point is the:
A)number of
Q53: Which of the following is a measure
Q54: Multiplying a vehicle's rating times the number
Q56: A measure of the impact or intensity
Q58: Multiplying a vehicle's rating times opportunities to
Q59: The cumulative exposures achieved in a given
Q73: The media budget schedule that maintains some
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