A summer camp that offers horse riding lessons that is open only from March to September would tend to budget media using a ________ schedule.

Question

Quizplus · Accepted Answer

Flighting, or discontinuous schedule, is the best choice for this summer camp because it is only open during certain months of the year, meaning that there are specific periods of time in which the target audience is most likely to be interested in the camp's services. By flighting their advertising, the camp can concentrate their media expenditures during these high-interest periods and avoid overspending during the off-season.

A Summer Camp That Offers Horse Riding Lessons That Is