Question 1

Experts believe branded content pages on the web should be changed or updated daily to improve its relevance to consumers and to increase search results.

Accepted Answer

Experts recommend regular updates to branded content, but not necessarily daily changes. The frequency of updates should be based on the nature of the content, audience engagement, and industry trends, rather than a fixed daily schedule.

Question 2

According to Marketing Zen's Shama Kabani, developing an interactive marketing strategy begins by identifying the one word your brand stands for.

Accepted Answer

The answer of According to Marketing Zen's Shama Kabani, developing...

Question 3

The advantage of using sponsored content is that companies have more control over the content than with the company's branded content.

Accepted Answer

Sponsored content is created to fit the style and tone of the publisher's platform, giving companies less control over the content compared to branded content, which is fully controlled and created by the company itself.

Question 4

Approximately 75 percent of the U.S. population now watches videos on the internet.

Accepted Answer

The answer of Approximately 75 percent of the U.S. population...

Question 5

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Accepted Answer

Location-based advertising allows businesses to target individuals in specific geographical areas, making it possible to send coupon offers to individuals in close proximity to a Starbuck's outlet.

Question 6

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

Accepted Answer

The answer of Jim has been on the internet searching...

Question 7

The internet is the ideal medium for interactive marketing because of the low cost per contact.

Accepted Answer

The answer of The internet is the ideal medium for...

Question 8

Content marketing consists of sending useful information to customers through either text messages or email.

Accepted Answer

While content marketing does involve providing useful information to customers, it typically involves creating and sharing content through various channels such as social media, blogs, and video platforms rather than solely through text messages or email.

Question 9

Branded content consists of providing useful information and product-use solutions to potential and current customers.

Accepted Answer

Branded content is a marketing strategy that involves creating content that is informative, entertaining, or valuable to customers, while also promoting a brand or product. The aim is to provide helpful information or solutions that customers will find useful, without coming across as salesy or promotional. This form of content marketing is becoming increasingly popular, as customers seek out brands that offer them more than just a sales pitch.

Question 10

Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

Accepted Answer

Geo-targeting is a form of mobile marketing that involves targeting consumers based on their location, not just identifying retail outlets. It can be used for a variety of purposes, such as delivering relevant ads or promotions, providing location-based services, and improving customer engagement.

Question 11

With mobile advertising, audience-data targeting incorporates audience behaviors and characteristics to reach individuals within a specified geographic area.

Accepted Answer

Mobile advertising can use audience-data targeting to reach individuals based on their behaviors and characteristics, as well as their physical location. This allows for more precise targeting and can increase the effectiveness of mobile ad campaigns.

Question 12

With mobile advertising, geo-fencing utilizes real-time location to deliver advertising messages based on a person's proximity to a retail business.

Accepted Answer

The answer of With mobile advertising, geo-fencing utilizes real-time location...

Question 13

The most common form of location-based advertising is geo-fencing.

Accepted Answer

The answer of The most common form of location-based advertising...

Question 14

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Accepted Answer

Interactive marketing is all about engaging potential and existing customers in two-way communication rather than one-way advertising. It involves creating experiences that invite consumers to participate in the marketing process, share their feedback, and develop a relationship with the brand.

Question 15

Behavioral targeting utilizes a person's browsing behavior to determine the ad that will be seen.

Accepted Answer

This statement is true. Behavioral targeting is a method used by advertisers to deliver personalized ads to individuals based on their browsing behavior, such as the websites they visit, the searches they make, and the content they engage with.

Question 16

Sponsored content produces significantly better results than a brand having its own branded content.

Accepted Answer

Sponsored content and branded content can both be effective, but their success depends on the strategy, audience, and goals of the campaign. There's no definitive evidence to suggest that sponsored content universally produces significantly better results than branded content.

Question 17

According to Marketing Zen's Shama Kabani, customers engage with brands they trust.

Accepted Answer

Shama Kabani states that customers engage with brands they trust, which suggests that the statement is true.

Question 18

Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Accepted Answer

Interactive marketing is all about targeting individuals with personalized information and engaging them with the product and company in some way, making it true.

Question 19

While video watching on the internet has exploded in recent years, the average time consumers spend watching video ads on the internet is still less than the average time viewing ads on television.

Accepted Answer

The answer of While video watching on the internet has...

Question 20

In interactive marketing, software can be used to analyze an individual's web activity and then customize marketing communications and offers.

Accepted Answer

Interactive marketing relies on software to analyze and customize marketing communications based on an individual's web activity. This allows for personalized and targeted marketing efforts.

Quiz 8: Digital Marketing