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In Analyzing the Reach of a Brand in Social Media

Question 164

Multiple Choice

In analyzing the reach of a brand in social media, it is important to know all of the following except:


A) the buzz sentiment, whether it is positive or negative.
B) the trend, if it is increasing, declining, or remaining constant.
C) whether the fans are active or passive.
D) the number of fans, friends, and followers.

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