Buzz, or word-of-mouth, marketing can be generated in all of the following ways except:
A) consumers who truly like a brand and tell others.
B) consumers who like a brand and are sponsored by a company to tell others.
C) companies developing user-generated ads or blogs.
D) company or agency employees posing as customers of the company, telling others about the brand.
Correct Answer:
Verified
Q1: In buzz marketing programs, brand ambassadors or
Q3: The Word of Mouth Marketing Association provides
Q6: Companies normally select brand ambassadors for buzz
Q7: Forms of alternative media programs include all
Q10: Forms of alternative marketing include all of
Q13: Buzz marketing is attractive to marketers because:
A)it
Q13: In terms of buzz marketing, the most
Q14: Buzz marketing:
A)emphasizes consumers passing along information about
Q16: Which marketing tactic below is often used
Q20: Word-of-mouth marketing is also known as:
A)guerilla marketing.
B)lifestyle
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