A gift sent by mail to a customer, based on a proof-of-purchase receipt, is a(n) ________ premium.
A) free-in-themail
B) self-liquidating
C) bounce-back
D) instant redemption
Correct Answer:
Verified
Q2: What is the difference between consumer promotions
Q3: A Star Wars action figure given when
Q6: Some marketing experts believe that the overuse
Q9: A coupon for $10.00 off on a
Q10: When a cash register triggers a coupon
Q11: The primary vehicle for distributing print coupons
Q15: Prizes or gifts that consumers receive when
Q16: Bounce-back coupons are used to encourage:
A)brand switching.
B)repeat
Q17: A bounce-back coupon is:
A)not immediately redeemable.
B)not normally
Q19: Manufacturers and other members of the marketing
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