A Star Wars action figure given when a customer buys a Whopper meal at Burger King is a(n) ________ premium.
A) bounce-back
B) in- or on-package
C) store or manufacturer
D) self-liquidating
Correct Answer:
Verified
Q1: A toy placed inside a box of
Q2: A coupon on a 2-liter bottle of
Q6: Some marketing experts believe that the overuse
Q8: A gift sent by mail to a
Q9: A coupon for $10.00 off on a
Q10: When a cash register triggers a coupon
Q11: The primary vehicle for distributing print coupons
Q16: Bounce-back coupons are used to encourage:
A)brand switching.
B)repeat
Q17: A bounce-back coupon is:
A)not immediately redeemable.
B)not normally
Q19: Manufacturers and other members of the marketing
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