A consumer who makes a purchase decision based on price is:

Question

Quizplus · Accepted Answer

Price sensitivity refers to the extent to which price influences a consumer's purchase decision. A consumer who makes a purchase decision based on price is considered to be price sensitive, as they are more likely to choose the cheapest option available. This is in contrast to a promotion-prone consumer who is influenced by the appeal of discounts or a brand-loyal consumer who consistently purchases from a particular brand regardless of price. Repeat buyers are simply customers who make multiple purchases from a business, but their motivation for doing so could be due to a variety of factors beyond price.

A Consumer Who Makes a Purchase Decision Based on Price