
Britney likes to use coupons and tends to purchase the brand of food that has the best coupon offer. Britney is which type of consumer?
A) Promotion prone
B) Brand loyal
C) Price sensitive
D) Shopper prone
Correct Answer:
Verified
Q115: Which category of consumers best responds to
Q116: Price-sensitive consumers regularly respond to consumer promotions,
Q117: Describe the two forms of tie-ins.
Q118: A consumer who makes a purchase decision
Q119: What are the objectives of bonus backs?
Q121: A trade promotion that offers financial discounts
Q122: Manufacturers use each of the following arguments
Q123: Rewards given to channel members such as
Q124: Funds paid to retailers by manufacturers to
Q125: The primary role of a trade promotions
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