The primary role of a trade promotions program is to:

Question

Quizplus · Accepted Answer

The primary role of a trade promotions program is to push products through the channel, meaning incentivizing retailers or wholesalers to stock and sell more of a particular product. This could be through discounts, promotions, or other marketing tactics targeted towards trade partners rather than direct consumers. While building brand equity and encouraging trial purchases are important goals for marketing in general, they are not the primary focus of a trade promotions program. Similarly, while a successful trade promotion may result in increased sales and consumer demand, the immediate goal is to push products through the distribution channel.

The Primary Role of a Trade Promotions Program Is To