For ongoing products in highly-competitive markets, a bonus pack is an effective method of maintaining brand loyalty and reducing brand switching at a minimal cost.

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A bonus pack, which offers additional or free products with the purchase of a regular product, can attract customers and motivate them to stay with a brand. This is particularly beneficial in a highly competitive market where customers have numerous options to choose from. Bonus packs can be implemented at a relatively low cost compared to other marketing strategies.

For Ongoing Products in Highly-Competitive Markets, a Bonus Pack Is