When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called a(n) ________ promotion.
A) local
B) corporate
C) advertising
D) cross

Question

Quizplus · Accepted Answer

A cross promotion involves collaboration between different brands or companies to promote each other's products or services, often seen in event marketing programs.

When a Company Advertises, Develops Consumer Promotions, Such as a Contest