In investigating a complaint about deceptive advertising, the role of the NAD is to collect information and evaluate data concerning the complaint to determine whether the advertiser's claim is properly substantiated.

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The National Advertising Division (NAD) of the Better Business Bureau (BBB) is responsible for investigating complaints about deceptive advertising and collecting information to evaluate whether the advertiser's claim is properly substantiated.

In Investigating a Complaint About Deceptive Advertising, the Role of the NAD