An examination of visible customer actions including making store visits and purchases is called ________ evaluation.
A) respondent behavior
B) pre-testing
C) message
D) message synthesis brand recognition

Question

Quizplus · Accepted Answer

Visible customer actions such as store visits and purchases are a part of respondent behavior evaluation. Pre-testing is the evaluation of marketing materials before they are launched. Message evaluation focuses on the effectiveness of the marketing message, and message synthesis is the process of creating a marketing message. Brand recognition evaluation focuses on how well consumers can identify and associate a brand with its products or services.

An Examination of Visible Customer Actions Including Making Store Visits