When evaluating advertising or IMC campaigns, examples of long-term measures would include all of the following except brand:
A) sales.
B) awareness.
C) loyalty.
D) equity.

Name: When evaluating advertising or IMC campaigns, examples of long-term measures would include all of the following except brand: A) sales. B) awareness. C) loyalty. D) equity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales are typically considered a short-term measure, while awareness, loyalty, and equity are long-term measures of brand health and success.

When Evaluating Advertising or IMC Campaigns, Examples of Long-Term Measures