An ethnographic approach to studying consumers often involves analyzing the artifacts associated with consumption.

Question

Quizplus · Accepted Answer

This is true. An ethnographic approach to studying consumers involves observing and analyzing the artifacts associated with consumption, including products, advertisements, packaging, and signage. Researchers may also interview consumers to gain insight into their thoughts and feelings about these artifacts and how they influence their behaviors and attitudes toward consumption.

An Ethnographic Approach to Studying Consumers Often Involves Analyzing the Artifacts