Dana and John are expecting their first child and are purchasing furniture for the nursery. They are searching the Internet, reading parents' magazines and paying attention to the advertisements, and visiting many stores because they want to purchase the best quality furniture that fits their budget. The effort they are expending to ensure they make the right decision can be described as a _____ associated with the consumption process.
A) cost
B) reaction
C) value outcome
D) benefit
E) satisfier

Question

Quizplus · Accepted Answer

The effort that Dana and John are putting in to ensure they make the right decision is a cost associated with the consumption process. This cost includes their time, energy, and resources they are expending to find the best quality furniture within their budget.

Dana and John Are Expecting Their First Child and Are