Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?
A) product orientation
B) production orientation
C) consumer orientation
D) sales orientation
E) benefit orientation

Question

Quizplus · Accepted Answer

A consumer orientation refers to a focus on satisfying the needs and wants of the consumer, putting them at the forefront of all decisions and actions. This approach prioritizes creating value for the consumer and building strong customer relationships, leading to increased customer loyalty and ultimately driving business success.

Which Orientation Refers to a Way of Doing Business in Which