Which of the following is based on the belief that firm performance is enhanced through repeat business?
A) acquisition marketing
B) outward marketing
C) inward marketing
D) repetition marketing
E) relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing is based on the belief that firm performance is enhanced through repeat business by building long-term relationships with customers. This approach focuses on developing mutual trust and commitment between the firm and its customers, leading to increased customer loyalty, retention, and positive word-of-mouth advertising. Outward marketing refers to advertising and promotion activities that target new or potential customers, while inward marketing focuses on aligning the firm's internal culture and values with external customer needs. Acquisition marketing aims to attract new customers through targeted promotions or incentives, while repetition marketing emphasizes frequent and consistent messaging to reinforce brand awareness and recall.

Which of the Following Is Based on the Belief That