Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one. Which way of doing business does this represent?
A) undifferentiated marketing
B) personalized marketing
C) customer-based marketing
D) one-to-one marketing
E) niche marketing

Question

Quizplus · Accepted Answer

One-to-one marketing, also known as personalized marketing, focuses on treating each individual customer as a unique segment and offering them tailored products or services based on their specific needs and preferences. This approach is designed to create more meaningful and personalized customer experiences that can enhance loyalty and satisfaction.

Some Marketers Offer Each Individual Customer a Different Product, So