_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.
A) Quantitative
B) Qualitative
C) Interpretive
D) Initial
E) Final

Question

Quizplus · Accepted Answer

Quantitative research involves the use of numerical data and analysis to measure and study consumer behavior. It involves collecting and analyzing data through surveys, experiments, and statistical methods to generate findings and insights.

_____ Research Addresses Questions About Consumer Behavior Using Numerical Measurement