A consumer research study analyzes the factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?
A) qualitative
B) interpretive
C) quantitative
D) structured
E) focused

Question

Quizplus · Accepted Answer

The research study is collecting numerical data from a large sample size using a structured questionnaire, which is characteristic of quantitative research. Qualitative research typically involves collecting non-numerical data such as opinions or feelings, while interpretive research is focused on understanding the meanings and interpretations of participants. The terms "structured" and "focused" do not refer to a specific type of research methodology.

A Consumer Research Study Analyzes the Factors, Such as Age