What is the difference between qualitative and quantitative research?
A) Qualitative research is used for hypothesis testing, and quantitative research is only used for descriptive analyses.
B) Quantitative research is longitudinal, and qualitative research is cross-sectional.
C) Qualitative research is researcher dependent, and quantitative research is not.
D) Quantitative research is researcher dependent, and qualitative research is not.
E) Quantitative research results in primary data, and qualitative research results in secondary data.
Correct Answer:
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Insight Research, a marketing research
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