Which of the following is a demographic trend shaping consumer behavior patterns?
A) family size is increasing
B) households increasingly include two primary income providers
C) birthrates are increasing in the U.S. and Europe
D) lower levels of consumer affluence in the U.S.
E) decreasing life expectancy in the U.S.

Question

Quizplus · Accepted Answer

The trend of households including two primary income providers impacts consumer behavior as it changes the purchasing power and decision-making process of the household.

Which of the Following Is a Demographic Trend Shaping Consumer