Consumers play a role in the creation of the value offered by marketers.

Question

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Consumers play a crucial role in the creation of value offered by marketers because they determine the ultimate worth of a product or service. Consumers give feedback and contribute to the design, development, and marketing of products or services, which creates value that satisfies their needs and wants. As such, the value proposition of any product or service is driven by consumer demand and preferences, making them an integral part of the value creation process.

Consumers Play a Role in the Creation of the Value