Product differentiation is a marketplace condition in which consumers do not view all competing products as identical to one anther.

Question

Quizplus · Accepted Answer

Product differentiation is the process of distinguishing a product or service from others in the marketplace. It involves creating a unique image or identity for a product or service that sets it apart from competitors in the minds of consumers. When consumers perceive differences between competing products, there is a condition of product differentiation. Therefore, the statement is true.

Product Differentiation Is a Marketplace Condition in Which Consumers Do