Which orientation means each customer represents a potential stream of resources rather than just a single sale?
A) product orientation
B) CVF orientation
C) hedonic orientation
D) CRM orientation
E) utilitarian orientation

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management, which focuses on building long-term relationships with customers and viewing them as a potential stream of resources rather than just a single sale.

Which Orientation Means Each Customer Represents a Potential Stream of Resources