Which environment includes the people and groups who help shape a consumer's everyday experiences?
A) emotional environment
B) internal environment
C) social environment
D) macro environment
E) micro environment

Question

Quizplus · Accepted Answer

The social environment includes the people and groups who help shape a consumer's everyday experiences, such as family, friends, coworkers, and social media influencers. The emotional environment refers to the feelings and moods that a consumer experiences, while the internal environment includes a consumer's own attitudes, beliefs, and values. The macro environment encompasses larger societal forces such as economic, technological, and cultural factors, while the micro environment includes specific actors such as suppliers and competitors.

Which Environment Includes the People and Groups Who Help Shape