When you went to school or work today, you passed by many billboards and there likely were many advertisements on the radio, but you only saw or heard a few of them. In terms of selective perception, which of the following does this represent?
A) selective exposure
B) selective reaction
C) discriminant exposure
D) subliminal processing
E) assimilation

Question

Quizplus · Accepted Answer

Selective perception is the process of filtering out information based on our own biases, beliefs, and interests. Selective exposure is a specific type of selective perception that occurs when we actively seek out information that confirms our existing beliefs and attitudes and avoid information that contradicts them. In this scenario, the individual is only noticing a few advertisements out of the many that are present, indicating selective exposure.

When You Went to School or Work Today, You Passed