Selective distortion is the process by which _____.
A) marketers manipulation information to influence consumers
B) consumers form opinions about one brand over another based on the information provided by marketers
C) consumers screen out most stimuli and attend to only a small portion of stimuli
D) marketers determine the minimum strength of stimulus necessary to influence a consumer
E) consumers interpret information in ways that are biased by their previously held beliefs

Question

Quizplus · Accepted Answer

Selective distortion is a cognitive process whereby a consumer interprets information in a way that is biased by their previously held beliefs, attitudes, and experiences. It may lead consumers to perceive, interpret, and remember information in a way that is consistent with their existing beliefs and expectations. Marketers may try to influence consumers by providing information that aligns with their beliefs, but ultimately, it is up to the consumer to decide how they interpret that information.

Selective Distortion Is the Process by Which _____