Which of the following refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed?
A) mere exposure effect
B) just meaningful difference (JMD)
C) subliminal effect
D) Weber's Law
E) selective distinction

Question

Quizplus · Accepted Answer

Mere exposure effect refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed.

Which of the Following Refers to the Finding That Consumers