Barry is really interested in wine, so he is likely to pay attention to advertisements and articles about this product. That's because knowing more about this product is very relevant to him. Which of the following factors will most likely cause Barry to pay attention to a wine advertisement?
A) the bold colors in an ad
B) a celebrity endorser in the ad
C) his involvement with the product category
D) an ad with pictures of many bottles of wine
E) an with that attempts to influence him with subtle effects rather than overt sales attempts

Question

Quizplus · Accepted Answer

Barry's involvement with the product category (wine) is the most relevant factor that will cause him to pay attention to a wine advertisement. This means that he is likely to have a natural interest in learning more about the product and will actively seek out information. Bold colors, celebrity endorsers, pictures of many bottles of wine, and subtle persuasion techniques may catch his attention momentarily but are not likely to keep him engaged unless the ad contains information that is relevant and valuable to him.

Barry Is Really Interested in Wine, So He Is Likely